There are three types of authors on social media: those who understand the importance of using social media as a promotional tool and do it well, those who create an account and walk away, and those who think the idea of jumping on the social media bandwagon is useless.
You want to be the first type of author.
Now let me tell you why.
Meet New Readers. Millions of people are on social media. You have the opportunity to reach out and connect with potential readers of your novel. All you have to do is create content that excites your audience and then simply share it with them using social media. Attach relevant hashtags and you are on your way. If you make it fun and stay genuine then you are sure to attract like-minded individuals to you. It takes time so put your patience pants on.
Talk about your book. I don’t mean posting “Buy My Book!” every day. No one wants to see that, not even your best friend in the world. When I say talk about your book, I mean share information about your book that is interesting and deliver it to the internet. Talk about your characters, their quirks, the town or city your story is set in, etc. Do you discuss a big topic in your book like mental health, physical health, bullying? Post information about those topics – it’s completely relevant.
Opportunities. Journalists, agents, publishers and radio hosts are on social media. You never know what you post that may peak their interest in you and your book. Not putting yourself out on the social media platform is basically slamming the door in the faces of opportunities. Make connections with these folks. Every new experience opens a door to something. It’s a statement said around the world for ages and there is a reason for it. It’s the truth.
Social media can be a great asset to your author presence. It’s not supposed to be a time waster. The object is to make genuine conversations with others. It’s not about collecting a huge amount of followers. That is doing it wrong. It’s about making a connection with people who like your stuff, share it and who look forward to your posts. I repeat: put your patience pants on. It takes time.
Experiment with it. Log on to Twitter. Set a timer for 15 minutes. Type out 140 characters about you or your day. Hit send. Then scroll through your feed, find something you like, click the heart and retweet. Search a hashtag that resonates with you. Find a new person to follow. Rinse and repeat.
You can do it. I believe in you. Now let me tell you about my book …. Just kidding.