We sign up for a mailing list to receive updates from people who inspire us or a business that we want to support. You can learn about specific topics, get advice, as well as score deals and freebies.
But, as we change and grow, so do our needs. Perhaps you've gotten all of the information and guidance you could from the Instagram guru you've been following, or the publishing house that promised to send marketing trends ended up not fitting your topic.
Since the New Year is known for freshness and new goals, you want to go through the mailing lists you are subscribed to and check to see if the information being delivered to your inbox is still serving a purpose. Are you learning? Are you inspired and motivated? Are you getting something beneficial out of it?
If you answer yes to any of the above, then by all means, stay subscribed. Sometimes we are hesitant to sign up for new mailing lists when we are already receiving so many. That's why I think it is important to do quarterly, 6-month, or even annual maintenance on the mailing lists we receive. We want to surround ourselves with uplifting and exciting news and information. It helps big time when working on specific goals.
Also, if you send out a mailing list, please don't get sad or take it personally if someone unsubscribes from your list. It just makes room for the people who need your information.
Each time you get an unsubscribe - and you will - go through the content you are sending and make sure that it is valuable for your readers. If you feel confident with what you are sending out, then just continue to work your stuff, and you will attract your people to you. Trust the process!