Over the past five years, I have been planning blog tours for authors who write books in all different genres. I have seen changes in the indie book industry, and how authors have to adjust the way they create, distribute, and promote their books. When big distributors like Amazon change their policies, authors are affected. I am constantly educating myself and trying to stay on top of new trends and changes so that I can help authors to the best of my ability.
Recently, I came upon a blog post written by an author who claimed that blog tours were a waste of money. As a blog tour coordinator, the article didn’t upset me, but I found it disappointing. I don’t think the person who wrote the post was very informed about blog tours and how they work. I felt that someone who was researching blog tours and came across this particular piece would be receiving some incorrect information and possibly miss out on the opportunity to benefit from a blog tour.
Let’s talk about blog tours.
A blog tour is an online promotional event. Authors have the opportunity to receive book reviews, participate in interviews, have their book featured, host a giveaway, and write guest blog posts. It is an excellent publicity opportunity for any author.
So, why would someone say they are a waste of money? Well, two reasons. One, they are expecting nothing but reviews throughout their tour. Two, they are expecting a sales extravaganza during the blog tour.
Book Reviews – I’m an indie author; I know exactly how important book reviews are to an author. We need them! But, let me give you some perspective. Roughly 1.1 million ebooks will be published this year. Now, can you imagine if just one-fourth of those authors contacted book bloggers to request a book review? There just aren’t enough book bloggers to accommodate all of the authors in a timely fashion. Book bloggers are slammed. I have a lot of them tell me how they have to be pretty picky about which books they select to read because they are limited on time. They truly need a book cover and synopsis to grab their attention!
Sales – Have you read at an author event? Normally, you have space to display your books and book swag. You introduce yourself to the audience, read a passage from your book, and answer any questions you may receive afterward. You cross your fingers that someone may be interested enough to purchase your book. But, you don’t always sell books at events. Does that mean they were a complete waste of time? No way! Any opportunity you receive to promote yourself and your book is never a waste.
I want to share an awesome blog tour post from an author I have done at least a half-dozen promotional tours for over the past few years. Her name is Lisa Brunette, and she recently wrote about her last blog tour experience on her blog, The ‘Bound to the Truth.' Blog Tour.
Lisa knows how to take each blog tour stop and turn it into valid content to share with her followers. She stays interactive online throughout her tour and offers some fun giveaways!
Before you think a blog tour is a waste of time, look at how you are utilizing the blog tour stops. If you don’t know how to take advantage of the promos, please email me. I am always happy to help.